Digging into InDesign: A Newbie’s Try

The purpose of this assignment was to introduce students to InDesign. I chose to create a design for a magazine spread featuring an article titled, Choose the Light, by Vern P. Stanfill.

COMM 130 week 5 magazine draft Julie Christensen 5.20

Considering Content and Audience

Because light was the theme of this article, I chose photos that represented light. I also wanted a warm color scheme that would complement the subject matter. Women are the target audience for this article. I kept that in mind too as I chose photos, colors and design layout. I wanted to create a design that was soft, peaceful, and inspiring.

COMM 130 week 5 magazine draft Julie Christensen 5.202

Design 101

With my limited (by limited, I mean none) experience with InDesign, imagining what I wanted was much simpler than actually achieving it on the page. Because of this, I knew I needed to keep it simple. I focused on creating clear communication over trying to design a sophisticated spread. The text aligns with the photos and pull-out quote. Headings are simple and add some color.

COMM 130 week 5 magazine draft Julie Christensen 5.203

Lessons Learned

I’m excited about the possibilities InDesign offers, but I still have a long way to go. I stuck my foot in the pool with this project as I learned how to wrap text, use contrasting typography types, add color boxes, and manipulate photos. I’m looking forward to learning more.

All About Photography

All the photos in this spread came from Unsplash.com. Below are the original photos and their links:

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Photo credit: Unsplash.com 

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Photo credit: Unsplash.com

Photographic Memories: Reverse-Engineer Photography Project

Today’s reverse-engineer project emphasizes three principles of photography: the rules of thirds, leading lines, and depth of field.

Easy as Pie: Rule of Thirds

This reverse-engineer design features a food photo by Annie Spratt at Unsplash.

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The photo has a vertical, rather than horizontal orientation. The photographer has strategically placed apples, a tart, a dish cloth, and other elements so they follow the rule of thirds, drawing the eye to the tart. The apples are also positioned in a casual line, which draws the eye into the photo and to the tart.

annie spratt draw over

Pie-Making at My House

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tart draw over

My photo is a sparer rendition on the theme of pies, but it still follows the rule of thirds. The blank space and the highlights on the right contrast with the shadows on the pies.

A Day at the Playground: Leading Lines

Photographic hobbyist, Aaron Burden, shared the photo below at Unsplash.  The playground appears uncharacteristically quiet, yet the potential for play is evident.

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In the draw-over below, the subtle line made by the swings is made more obvious. This line draws the eye to the blurred background and back to the swings, beckoning the viewer to come play. The entire piece speaks of the whimsical possibilities found on a playground.

leading lines swings

Drawing a Line in the Sand: My Photo

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sandbox leading lines drawover

I took this photo at a playground in San Diego. The late-afternoon lighting was similar to the photo above, as was the line of playful elements, in this case, a row of pails filled with pine cones, rather than a row of swings. The line of pails, as well as the edge of the sandbox, creates a pleasant symmetry and alignment.

A Passage to India: Depth of Field

The scene below, captured by Nitish Kadam at Sanjay Ghandi National Park in Mumbai, India, is almost dreamlike in its detail and beauty. The image is available on Unsplash.

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The draw-over below shows the photographer’s careful use of depth of field. He places the tree and the rock face in the foreground, drawing the eye into the photo. The reflections on the water and the trees and grass on the opposite side of the river form the mid-ground; The sky and mountains are the background. The sun shimmering on the water adds beauty while the trees and shrubs frame the photo.

Indian river drawover

A Walk on the St. Vrain River: My Photo

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The photo above, while admittedly overexposed and a little grainy, duplicates the previous photo in its depth of field, as well as its use of vegetation to frame the photo. The ducks and water in the foreground create a sense of movement; the large tree and shadowed area create the midground, while the sunlit area is the background.

Like writing or design rules, the basic principles of photography give a framework and structure to the art, offering a starting point for beginners and experts alike. Photographers can break the rules effectively and intentionally only after they’ve mastered them.

 

 

Blue Grass and Blue Jeans: Typography Reverse-Engineer Project

This post features a layered design for Blue Yodel Clothing Co., an Austin-based  company specializing in handmade, vintage jeans and duds. The design, by Steve Wolf, was featured on canva design school’s website. 

The lock-up is a combination of Copper Plate (?) and stencil that knocks out of the sepia-toned image. The overall effect is one of vintage Americana.

original image by Steve Wolf

Make a Statement with Sans Serif

In the example below, we see at least two examples of sans serif, evidenced by their uniform edges and lack of serifs. The ad makes ample use of “All-Caps,” a design no-no, but perhaps for this vintage look, it’s a rule that can be broken.

San Serif example

The Fine Print: Slab Serif

In the second example, the ad uses a type of slab serif. Although it’s hard to see, the thick lines and obvious serifs are consistent with slab serif. It has a heavy weight and an “old-time” feel.

Slab serif example

Putting It Together

The two typefaces in this ad obviously contrast. The streamlined, classic look of the sans serif type contrasts with the more elaborate slab serif. Additionally, the decorative stencil font echoes some of the elements of the slab serif. The sans serif in the top right-hand corner also contrasts because the first line has tall, vertical lines while the second line is stretched out horizontally. Overall, the effect is charming, if somewhat busy.